'It's In You' is an episodic profile series that explores self development through the stories of innovators and entrepreneurs in sports, arts, and culture. We saw opportunity to help our participants "audience" feel more secure in themselves and their self-development by deconstructing the pillars of growth. Those being financial, mental, emotional, spiritual, and physical.  We had to offer the people different perspectives and insights on the process of internal and external success from different professional backgrounds. A self help guide. Of course we started with how we could get this conversation going. And of course, we went to video first, with a film series.